I have a rare ability to walk into operational chaos and create immediate clarity. I’ve spent my life inside businesses — from clearing tables in pubs as a child to sitting in boardrooms of FTSE-listed companies. I don’t just understand how businesses function on paper — I understand how they really work behind the scenes. I know what it’s like to wear too many hats, to carry the weight of constant decision-making, and to hold it all together when no one else can.

Over the years, I’ve helped founders move from reacting to leading — from firefighting to building with intention. I’ve been the one making sense of the mess, protecting businesses under scrutiny, and steering them through the kind of high-stakes situations most people never see. With my background in elite corporate environments — and first hand experience navigating public financial crises — I know exactly what investors, acquirers, and stakeholders are looking for. I help founders build those foundations early, so they aren’t caught out when the pressure’s on. I turn raw numbers into insight, and operations into systems that are built to scale.

Now, I’m using everything I’ve learned to teach founders how to structure their businesses for investment, exit, and freedom. This is about creating a business that’s sustainable, scalable, and strategically sound — not one that burns you out. I’m not just your CFO. I’m your navigation system — here to help you map a smarter route forward.